Innovyze-Senior VP of Marketing (US, Portland, OR)
This is an exciting opportunity to join a leading global provider of analytics software solutions designed to meet the needs of water/wastewater utilities, government agencies, and engineering organizations worldwide.
The Innovyze connected portfolio of best-in-class product lines empowers thousands of engineers to competitively plan, manage, design, protect, operate and sustain highly efficient and reliable infrastructure systems and provides an enduring platform for customer success.
We are looking for an experienced professional for the position of Senior Vice President of Marketing to direct and oversee the Marketing department. You will be responsible for all activities related to conceptualizing and implementing market strategies and achieving marketing targets. Specific responsibilities include business and market development; market research and planning; strategic direction for promotion and advertising; coordination with sales; hiring and directing the day-to-day activities of marketing staff.
The ideal candidate should have a solid Marketing background and work experience in marketing IT products. SVP of Marketing will oversee internal Marketing teams. Ultimately, SVP of Marketing should be able to ensure that the Marketing department’s activities drive to the Company’s long-term success.
Develop and communicate a brand vision that is compelling, differentiated and embodies the company’s values and culture
Implement an effective marketing organizational structure to support a data-driven and innovative approach
Drive the company marketing function to identify and develop new customers for products and services
Build integrated internal systems utilizing the marketing team, technology, and industry developments
Prioritize marketing strategies and projects to optimize brand awareness
Conduct regular market analysis to identify opportunities for growth and areas for development
Direct and support market research collection, analysis, and interpretation of market data for short- and long-term market forecasts and reports
Identify competitors, and evaluate their strategies and positioning to devise counter strategies
Manage and coach a high performing marketing team
Establish goals and create strategy for meeting marketing deliverables and metrics; work with marketing directors to establish team and individual goals and metrics
A Little About Our Client
They are a passionate bunch. They care about our customers, our employees, the software products we build, and the communities we serve.
They are the global leaders in water infrastructure software. Their advanced simulation, operational analytics, and asset planning software provide our clients the confidence to make insight-driven, cost-effective decisions to deliver sustainable solutions for our communities and the environment.
Professional and Educational Requirements
MBA degree or above in business or related disciplines, such as Marketing or Communications
10+ years’ experience in a similar role, executing marketing demand generations campaigns, ideally for a software or technology company
Well-developed PR and Branding experience
Experience with Marcom and partner portal
Extensive existing network